Standees are promotional tools commonly used in marketing collaterals and promotional materials. A standee is essentially a standalone display, often made of cardboard or foam board, featuring graphics and information related to a product, service, event, or brand. They are typically used in retail stores, trade shows, conferences, events, and other marketing environments to grab the attention of potential customers and convey a message or promote a product or service.
Standees can come in various forms, such as:
1. Life-size Cutouts: These are typically human or character-shaped cutouts that are life-sized. They can be used to promote celebrities, fictional characters, or even real people as part of marketing campaigns.
2. Roll-Up Banners: These are vertical banners that can be rolled up for easy transportation and storage. They are often used at events and exhibitions and can feature promotional graphics, logos, and key messages.
3. Tabletop Standees: Smaller standees that can be placed on tables or counters. These are often used in retail settings to promote specific products or promotions.
4. Floor Standees: Larger standees that are placed on the floor. These are commonly used to promote products or provide information at trade shows and events.
The services related to standees in marketing collaterals may include design, printing, and distribution.
1. Design Services: Designing a standee involves creating eye-catching visuals and graphics that effectively convey the marketing message. Designers work on the layout, colors, images, and text to ensure the standee is visually appealing and communicates the intended message.
2. Printing Services: Once the design is finalized, the standee needs to be printed on appropriate materials like cardboard or foam board. Printing services may include selecting the right printing technique (e.g., digital printing, offset printing) and ensuring the quality of the final product.
3. Distribution and Installation: Depending on the purpose of the standee, distribution and installation services may be needed. This involves transporting the standees to their intended locations, setting them up, and ensuring they are displayed prominently to reach the target audience.
Standees can be a cost-effective and attention-grabbing marketing collateral tool, as they allow brands to showcase their products, services, or messages in a three-dimensional and visually engaging format. They are often used in conjunction with other marketing materials like brochures, flyers, and posters to create a comprehensive marketing campaign.